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Where 20% of the Population Owns Crypto Amidst Soaring Inflation. Turkey

Where 20% of the Population Owns Crypto Amidst Soaring Inflation. Turkey

Tier-2 traffic is good a price-quality compromise. It’s cheaper to direct traffic here, compared to Australia or Germany, even though the rates for second-batch geos are still quite high. 

But nothing’s better than ~89 million users inside a single, perfect geo for crypto traffic. Right? Right. 

Let’s take a look at Turkey.

This geo is sure thing specific. The country is located at the junction of Asia and Europe, and the mentality of the population absorbed certain properties of both continents. Which makes it unique — and susceptible to proper triggers. 

Turkey: General overview 

In 2023, there are 89 million people in Turkey, and it gets to be the 18th most populous populated country in the world. The number of residents is actively growing due to both extremely high birth rates and the flow of migrants.

There is only one official language — Turkish. It is called ‘native’ by about 80% of the residents. Most locals speak English well because of the developed tourism sector.

But if you’re gonna be making creos, make those in Turkish. The level of English of the average Turk is not enough to understand financial terms.

The currency is the Turkish lira (=100 kurus). In June 2023, 1 lira = $0.042. The lira has been going down steadily for a long time:

In recent years, the country has gone through wild inflation: from 30% to 150% in different periods. That’s partially why people are interested in crypto because prices are going up, and fast. 

According to 2022 data, almost 20% of Turks had crypto-assets:

Sure thing, it makes sense to use this trigger of both saving money and making more to save up. 

Most Turks don’t care about private yachts and jets. They want a decent life for themselves and their close ones. A school teacher makes about $400 a month, medics $500, construction workers up to $700, and IT specialists and managers expect to get $1,000+, but those who work in the service industry rarely earn more than $400 a month.

Such salaries are enough to classify as a Tier-2 country.  Most people have enough savings for the first — and maybe even following — deposits. But the incredible inflation is something people do fear and feel its effect on their lives. 

Giving relief from this fear is a great strategy.

Though Turkish financial attitude isn’t about just household expenses, the quality of life is also matters. Expensive cars, yachts, Rolexes, and trips to the Bahamas are good triggers. 

Locals love to show off; the desire to get rich is largely based on the opportunity to brag about their success. 

There is also an inherent craving for quick results, which is ideal for crypto offers. It’s definitely worth pushing the “rags to riches” stories in your creos. Especially those fairy tales that don’t ask for more than a couple of weeks.

Major cities:

  • Ankara;
  • Istanbul;
  • Izmir;
  • Bursa;
  • Adana.

The center of the country and its western regions can be excluded from targeting. The most well-off population lives in coastal areas and some major cities away from the sea, such as the capital city of Ankara.

There are no problems with Internet connectivity in Turkey. The speed is high and prices — affordable. A mobile package that includes 5 GB of Internet traffic costs only $2-3 per month. Home internet at 100 Mbps will cost $4-5 per month.

You can use video creatives and heavy lending pages, though don’t put aside basic optimization.

Major mobile operators:

  • Vodafone;
  • Turkcell;
  • Turktelekom.

The best sources of traffic:

  • Facebook;
  • Google Ads;
  • Push;
  • Native;
  • Pops;
  • Email.

Turkey: The people

Because of the negative dynamics in the country’s economy, people do not trust politicians. Among the educated part of the population, only opposition politicians are trusted. So you should be super cautious about using representatives of the ruling elite in your promos. 

Athletes, dancers, singers — these people are much more trusted. 

Here is a list of people who could be considered Turkish opinion leaders:

  1. Burak Yılmaz. Football player.
  1. Ekin Koç. Actor, musician.
  1. Burcu Biricik. Actress.
  1. Ersan İlyasova. Basketball player.
  1. Enes Batur Sungurtekin. Blogger, actor.
  1. Volkan Babacan. Footballer.
  1. Kemal Kılıçdaroğlu. Opposition politician, the opponent of the current President Erdogan in the elections of 2023.

Additional details

Popular banks:

  • Ziraat Bank;
  • Yapı Kredi Bankası-Koçbank;
  • Isbank;
  • Halkbank;
  • VakıfBank;
  • QNB Finansbank;
  • DenizBank;
  • Garanti Bankası.

Popular TV channels:

  • ATV;
  • Fox;
  • Kanal D.

Major online media:

  • hurriyet.com.tr;
  • haberturk.com;
  • sozcu.com.tr;
  • sabah.com.tr;
  • mynet.com.

TV shows: 

  • The Voice Turkey;
  • The Voice Turkey Rap;
  • Kismetse Olur: Askin Gücü;
  • Survivor;
  • Gelinim Mutfakta.

For a while now, Turks have been relying on crypto investments as a way to safeguard their money against inflation and devaluation. If you want to tap into this market, all you need to do is create the right motivations for people to explore your ‘breakout platform’.

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