Think You Are a Pro? Then You Might Wanna Try Singapore. GEO Review With Tips #4
Among the insanely competitive Tier-1 geos, Singapore is one of the most sought-after in the crypto vertical.
This country has the 11th highest standard of living in the world. People earn a lot and spend a lot as well as local prices are skyrocketing. As a consequence, people have money to invest — and a huge motivation to do so to improve their way of living.
This is where you come in.
Singapore. What about it?
Over 6 million people in the population. The demographics are almost identical for men and women. The population is steadily growing from year to year due to a good birth rate, life expectancy, and immigrants:
The country has quality, albeit expensive, Internet, which is used by more than 90% of the population. The main traffic source is mobile.
For this geo, you can safely use video creos and add beautiful, but ‘heavy’ elements to your pre-landing and landing pages. Just don’t skip optimizing your pages for mobile screens.
The average salary in this country is over $4,000/month. Seems like a lot but not quite enough to rent a large apartment with good-looking renovations, eat out, have fun, travel, and save money at the same time.
That’s why people save, one way or another, and look forward to improving their standard of living.
Most of the traffic comes from:
- Google;
- Facebook;
- Twitter;
- Instagram;
- Snapchat;
- Yahoo.
The country has 4 official languages, but English and Chinese are the most common. Makes more sense to test your creos in these two languages.
But you can try Malay and Tamil to reach the audience everyone keeps neglecting. Select these languages as restrictions in the targeting settings of the advertising campaign, if your traffic source gives this possibility.
People in the provinces are often wealthy, too, and they have access to the Internet and other blessings of civilization. For you, it means there’s no point in targeting only large cities or wealthy regions.
Be wary: promises of unbelievable profits won’t do any good here. Everyone wants to be rich here and now, but people in Singapore are educated and unrealistic offers are more likely to scare them off than spark any interest. Focus on a high-risk but high-return investment strategy and explain how the profits are made. As detailed as possible.
Local idols and influencers
Here people respect their politicians. In half a century, Singapore has leaped from a third-world country to the top, nearly getting rid of corruption. In your creatives, you can also use local big businessmen and athletes.
Here are some ideas for you:
Lee Hsien Loong. Prime Minister of Singapore since 2004. He is also the eldest son of the first prime minister, Lee Kuan Yew, who with his harsh dictatorial hand turned a backward agrarian country into an “Asian tiger”.
Lawrence Wong. Minister of Finance, believed to be the country’s next prime minister.
Zhang Yong. The richest man in the country with a fortune of about $14 billion. He owns the popular Haidilao restaurant chain.
Eduardo Saverin. The co-founder of Facebook. Despite his Slavic surname, Brazilian origin, and American business, the businessman has been living in Singapore for a long time.
Joseph Isaac Schooling. Singaporean swimmer, the country’s only Olympic champion.
The creatives
Geo uses standard approaches with the promise of high and fast profits. The main point is not pushing it too hard with promises of unbelievable profits:
Extra (useful) info
To make it easier for you, we’ve gathered some additional details:
Popular banks In Singapore:
- Bank of Singapore;
- DBS Bank;
- Far Eastern Bank;
- Oversea-Chinese Banking Corporation;
- Singapore Island Bank;
- The Islamic Bank of Asia;
- United Overseas Bank.
Major media:
- Straits Times;
- ECN: Electronic Component News Asia;
- Hydrocarbon Asia;
- Suria;
- Channel 5;
- Channel U;
- Channel 8.
Singapore is a wealthy country with expensive traffic but extremely high CPA rates when it comes to crypto — starting from $1,000. So with your vast experience in arbitrage, a decent budget for running tests, and a good understanding of the geo, earning some shouldn’t be a problem.