Review of the Best SaaS Solutions for the Forex/Crypto Vertical: How to Effectively Manage Traffic and Leads in 2024
Traffic management is a skill that requires the right tools to optimize the flow of leads. Using a regular tracker is not enough for this task. Choosing a good SaaS service for lead management that is affordable and suits the demands of both small and large teams can be challenging. Today, we will look at the best SaaS solutions designed for working with leads and distributing them to partners. These solutions aim to automate processes, save time and money, increase efficiency, improve return on investment (ROI), and ensure a consistent distribution of leads.
So, what are we talking about? We are referring to the tool that supports your standard tracker, where all landing pages (LPs) are located, as well as other standard elements. This tool should help in the following ways:
- Distributing generated data (leads) effectively.
- Establishing the correct priority logic for partners in case one of them unexpectedly closes their API and stops accepting traffic.
- Considering the profit obtained from any partner working model, whether it’s cost per action (CPA), cost per lead (CPL), or guaranteed transactions at any percentage. All of this should be done automatically, requiring you to only input the data and configure the available functions.
The desired outcome is effective traffic distribution, allowing you to retain leads and potential first-time deposits (FTDs). This requires powerful distribution tools, but not all providers offer them. In the following sections, we will introduce the key players in this space and compare their most important features.
Many affiliates and affiliate teams use custom in-house tools, which can be a disadvantageous strategy. These tools often have weak infrastructure, limited functionality, and can actually hinder their ability to earn money. While it may save them some money in the short term, it can result in significant profit loss and impede long-term company growth.
However, network owners and advertisers/brokers understand the value of every lead and are willing to invest in high-quality and effective technical solutions to increase profits. During our research for this article, we spoke with crypto teams who have switched to more professional solutions. Most of them mentioned that the product pays for itself within the first few weeks of use, in terms of monetizing leads and traffic.
There are several options in the market, each with its own features, unique interface, and pricing policy. In this review, we will focus on four services: Irev.com, Getlinked.io, Trackbox.ai, and Trackiffy.com. The review takes into account the following parameters:
- Functionality and infrastructure.
- Ease of use.
- Pricing.
- Integration possibilities with other tools.
- Quality of support team.
- Customization options for specific teams and goals.
Tools overview
Irev.com is a comprehensive tracking solution designed for various verticals. It offers a wide range of features to manage advertisers, affiliates, and influencers. It also provides extensive customization options, allowing affiliates to effectively manage the scheduling of their flows, traffic distribution based on rotation, conduct A/B tests, and set up geographical targeting. For media buying teams, there are features to handle multiple clients simultaneously, while advertisers can view and analyze all their marketing campaigns to maximize profitability.
Some cool features of Irev.com include a cap management system and integration of pixels and postbacks. These features create an ideal environment for marketers looking to automate management processes and increase efficiency.
However, there are a couple of downsides to consider. The user experience and interface may not be beginner-friendly in some areas, as the interface can be complex. Another downside is the pricing. It may be a barrier for solo affiliates with limited budgets, as it can eat into a huge portion of their profits. However, for advertising networks and established brands, the pricing may seem more reasonable.
In summary, if a user is willing to invest a hefty fee in advanced marketing optimization capabilities and take the time to explore the service’s features, Irev.com is definitely worth considering. It is also a great choice for large teams and established brands.
Getlinked.io is a tool that offers comprehensive lead distribution management, but it is also one of the most expensive tools on the market. While it provides a lot of functionality, understanding how to use it can be challenging and often requires extensive support and instruction.
Unfortunately, the product is designed in a way that makes it almost impossible to perform actions without contacting support, especially for beginners. For example, adding new landing pages or customizing existing ones can only be done with the help of support, and it can take a week or even longer to set up a new custom landing page. However, the quality and speed of the technical support leaves much to be desired, and constant monitoring is necessary to ensure timely issue resolution. This can be frustrating and affects work speed and return on investment.
Despite its functionality, Getlinked falls short compared to its competitors in terms of accessibility for beginners, pricing, and the speed and quality of customer support, which is crucial for using the platform effectively. Some partners have reported cases where technical issues were not resolved satisfactorily, leading to a loss of traffic or ineffective results. It appears that individual resolution of such issues may be possible but at an additional cost, which is already high compared to other tools in the same niche.
In conclusion, Getlinked is a powerful tool with great potential for traffic control. However, it is expensive and can be very challenging to use. It is best suited for large experienced teams, advertising networks, or brands that don’t rely heavily on integrations and customization options. Companies that choose Getlinked should be prepared to wait for new integrations and actively supervise the support team, providing them with basic explanations. For beginners and solo affiliates with limited budgets, it is better to explore other options.
Trackbox.ai is a long-standing tool in the lead distribution market, specifically for the fintech vertical. It is well-suited for both individual affiliates and media buying teams who want to maximize their return on investment. Here are some of its advantages:
- Additional features: Trackbox offers an optional marketplace built into the platform, although it comes at an extra cost. However, it’s worth mentioning that not many users take advantage of this feature.
- SmartBoxes technology: The platform incorporates specially developed SmartBoxes technology, which automates the distribution of traffic and helps improve the quality of leads.
Now, let’s discuss the drawbacks of Trackbox.ai:
- Slow and weak support: Users have expressed dissatisfaction with the support provided by Trackbox.ai. Their customer support system relies on a ticket-based format, which can be frustrating, especially in the fast-paced environment of affiliate marketing where timely changes are often required.
- Mediocre infrastructure: According to user reviews, Trackbox.ai experiences occasional operational failures that have a critical impact on partners, traffic, and return on investment. This alone should be a significant factor to consider when deciding whether to use the service.
In terms of pricing, Trackbox has a more favorable pricing structure compared to other top competitors.
Trackiffy.com is a newcomer in the field, but it offers a range of features similar to other top platforms in the market. These features include a comprehensive set of tools for lead distribution optimization. Here are some examples:
- Campaign management system: This includes features like traffic distribution, A/B testing, and smart lead injection to optimize your campaigns.
- Real-time campaign reporting and analytics: You can track the performance of your campaigns and gather valuable insights.
- Integration with CloudFlare: This ensures protection against DDoS attacks and secure content delivery. The platform relies on Amazon AWS to maintain the quality of each partner’s infrastructure.
- Support for PostBacks: This enables partner tracking.
- Global traffic distribution: This helps maximize revenue from different markets.
Trackiffy.com has a young and progressive team that can customize the platform according to your specific needs in a short time and at an affordable price. They offer a smart financial management system that allows you to plan payments and track expenses. The pricing policy is based on payment per lead, offering flexibility.
While other services may offer similar features, the team behind Trackiffy.com has addressed all the issues and shortcomings of those other services, providing users with a solution that eliminates all the problems they faced before. In essence, Trackiffy.com has gathered all the essential features in one place, offering the best pricing policy.
Compared to Getlinked, Trackiffy.com offers a lower price with the same core functionality and a user-friendly interface. When compared to Trackbox, Trackiffy.com stands out as the next-generation player in high-performance traffic distribution tools. It provides a superior user experience and interface.
In summary, Trackiffy.com caters to the needs of media buying teams of all sizes, brands, and ad networks. It offers a clear design and attentive support managers for beginners while providing powerful traffic management tools for professionals. The platform also offers robust analytical capabilities for campaign optimization.
As for downsides, it’s worth noting that Trackiffy.com is a relatively young team and may face challenges along the way, unlike more established players in the market. However, no obvious disadvantages have been found at this time.
Summary
In this review, we looked at four SaaS services designed for affiliate marketers: Irev.com, Getlinked.io, Trackbox.ai, and Trackiffy.com. We rated each service on a scale of 1 to 10 in different categories such as functionality, interface, price, integration, and support.
Here are the ratings for each service:
Conclusion
It’s important to note that your experience with each tool may vary based on your specific situation. When choosing a SaaS service for distributing traffic, it’s crucial to consider your specific needs and requirements.
Selecting a SaaS service for affiliate marketing is not just a technical decision, but a strategic one that can greatly enhance the effectiveness of your marketing campaigns, optimize your advertising budget, and increase overall profits. A high-quality SaaS service can also benefit networks and advertisers by boosting landing page traffic and improving overall business profitability. Every click and lead is important, so it’s essential to choose a tool that not only meets your current needs but can also scale with new partners.