How to drive traffic to offers with experience: 1500 leads per month at Slots City
Campaign details
Traffic source
Affiliate Network:
Slots Sity Partners
Hey everyone! 👋 We’ve decided to share a brand new and interesting case study with you today. If you want to learn how to drive high traffic volumes to a well-established offer using chatbots, read below 👇
Briefly: 1,500 new players. One month. Slots City.
Here’s how the sausage gets made.
- Vertical: Gambling (licensed online casino)
- Geo: Ukraine
- Traffic source: Facebook + chatbot funnel
- Qualified leads: 1,500+
- ROI: 45%+
- Campaign period: February 2024
How we chose the offer and the geo. We’ve talked about the pros of choosing Ukraine as a geo several times in the past, but here’s a reminder for those who might’ve missed it👇
When it comes to Ukraine, you’re sure to: target the audience and engage with a market that you know and understand; benefit from digital advances and the widespread use of messengers. Plus, advertising costs are relatively low which is always a good sign.
Slots City is an offer that has already established its place in the market and is well-known to the target audience.
!!!We know that webmasters often lean towards new products and overlook offers with a history, established audience, and market presence. Here’s how using chatbots can boost traffic quality, even for older offers.
Strategy and nuances
The approach we’re talking about works well with any solid, long-standing offer, as long as you’re willing to test and tweak it.
Customer Journey
Now let’s break down the customer journey step by step and give recommendations on how to achieve max efficiency.
Creatives
We used static (banners) and dynamic (videos) creos. Let’s look at some of them:
Effective banner
- Always highlight the bonus offer. Check how easy it is to ‘read’ the bonus considering quick scrolling. You can use a form (use 3D) or a contrasting color.
- Include characters from popular games, and show them interacting with the bonus (like holding numbers or pointing at it).
- Use slot reels to help users figure out it’s about an online casino right away.
Effective video
- The user should understand what it’s all about from the first few seconds.
- Use a straightforward and concise call to action.
- Timing is crucial. Users aren’t here to watch a short film, so even 5 seconds for three frames with text is too little. The optimal range is 10-15 seconds with pauses on frames containing text.
Subscription Page
Key Features:
- Make sure there’s a bonus offer front and center.
- Use arrows to make navigation easier.
- Include clear prompts and call to actions.
Chatbot Funnel
In the first message, remember to:
- Highlight the bonus offer. It should be clear in both text and visuals.
- Give a simple guide on how to claim the bonus step by step.
- Encourage action with a clear call to action.
IMPORTANT!!! One great thing about messengers is their ability to interact with users through reminders. We’ve seen cases where deposits were made well over a hundred days after subscribing.
Using FB ads with a chatbot funnel really ramps up traffic quality with reminders, even for solid offers like Slots City. Don’t miss out on partnering with top players at higher rates. Test it out and nudge them, and you’ll see those deposits coming 😉