Exploring Thailand: The Fullest Guide to a Top Asian Tier-3 Destination
The Asian region is full of promising geos. Thailand is one of them and even more.
People are far from being well-off here, yet they can afford the initial and the next deposits. There is a huge volume of traffic in Thailand, a high level of female independence, and record-breaking internet session durations.
But let’s roll the intro first. Today, we’re taking a look at Thailand, so that it would be easier for you to find a profitable bundle and turn it into good money.
General overview: Thailand
As of 2023, Thailand is home to 71 million people. The population is growing fast due to the high birth rate and because of immigrants. Many people from poor Asian countries move here in search of good jobs, while most locals work in the tourism sector.
Internet coverage across is not consistent. This means there are little to no issues with going online in any of the major cities. But the farther we move, the fewer zones get Internet coverage, and the slower the connection speed is.
Another reason to target urban areas is that their salaries are higher, and more people living in cities do shopping online and are capable of handling payments.
Large cities in Thailand:
- Bangkok
- Samut Prakan
- Nonthaburi
- Udon Thani
- Chon Buri
- Nakhon Ratchasima
- Chiang Mai
- Lampang
If the traffic source allows, you might want to exclude everyone but permanent residents from targeting. Thailand is a tourist spot after all, and there are lots of visitors. Focusing on residents would be more effective.
About 85% of locals in Thailand go online. On average, a Thai spends more than 9 hours a day on their phone or computer. This is a top statistic, as locals hardly get off their screens, even when riding a bike.
Roughly 90% of users access the Internet with their smartphones. Desktop traffic is almost non-existent, so both landing pages and pre-landers should be optimized for compact screens. High page loading speed and optimization are also crucial, as not all people have a stable and fast internet connection.
The national currency is the Thai Baht, and the primary language is Thai. Different regions speak different dialects, but everyone understands the Thai language.
The language for your promos—Thai only, English is not recommended. You may use it only if targeting the wealthiest.
Thais earn around $500-600 per month, quite enough to cover groceries and housing. But they can’t afford a vacation, luxury brands, a car, a home, or to cover their children’s tuition.
Use these triggers in your promos. Even though they don’t make a lot of money, people love to show off their wealth.
Thais are careful enough to double-check ‘facts’.
If they find out that you’re straight out lying, some leads won’t last long enough to make a deposit. For the same reason, you’ve got to monitor brand reviews in the local internet segment and make sure that there are significantly more positive reviews than negative ones.
Surely, every affiliate knows how to “earn” positive reviews.
Women in Thailand are also a part of the target audience. This country has one of the highest rates of female independence. You can include them in targeting for standard funnels or create bundles made for women. The desired age is 20-45.
The best traffic sources:
- Facebook/Instagram;
- Google Ads;
- Line (local social network);
- Teasers;
- Native Ads;
- Email.
Cryptocurrency is not legally recognized as a form of payment. But citizens trade crypto in web exchangers and make cryptocurrency transactions facing no regulations set by the government. More than 20% of the population owns some form of cryptocurrency. Thais are interested in investments and brave enough to handle crypto.
Thailand: The people
Despite modest paychecks and quite a gap between the poor and the rich, Thais are loyal to their politicians and members of the royal family. Compared to most countries in the region, people’s living conditions are often worse. Yet, Thais also hold a great deal of trust in local celebrities.
Local celebrities:
- Aiyawatt ‘Top’ Srivaddhanaprabha. Thai businessman, the CEO and chairman of King Power, and the chairman of the football clubs Leicester City Football Club and OH Leuven. In the Forbes list of billionaires in 2020, he ranked among the top five youngest billionaires in Asia.
Srirasmi Suwadee. Former Princess.
Suthida Bajrasudhabimalalakshana. The Queen of Thailand, the fourth wife of King Vajiralongkorn.
Lalisa Manoban (Lisa). Rapper, singer, actress. A Thai artist performing in the popular South Korean group Blackpink.
Prince Dipangkorn Rasmijoti Sirivibulyarajakumar. The Prince.
Wisaksil Wangek (Srisaket Sor Rungvisai). The boxer.
Rodtang Jitmuangnon. Muay Thai fighter.
Additional details
Popular banks:
- Bangkok Bank;
- Krungthai Bank;
- Siam Commercial Bank;
- Kasikorn Bank;
- TMB Bank;
- Bank of Ayudhya;
- Siam City Bank.
Popular TV channels:
- TV5;
- Modernine TV;
- NBT;
- Thai PBS.
Largest internet media:
- sanook.com;
- thairath.co.th;
- khaosod.co.th;
- yahoo.com;
- pptvhd36.com.
Popular TV shows:
- Prince Oak Oakleyski and News Interviewers;
- Prince Oak Oakley Ski;
- Drag Race Thailand;
- Master Chef Thailand;
- Hidden Love.
Thailand is a giant geo full of cheap traffic. The locals are eager to earn more and stay glued to their smartphone screens, benefiting every marketer who drives crypto traffic.