UK vs. Ireland. Is There Any Difference for Crypto Traffic?

The United Kingdom and Ireland are rich Tier-1 geos that crypto brokers actively direct traffic to. Both countries are located in the British Isles, and most people need to learn the subtleties of how England, Great Britain, Scotland, and Wales are related to each other. Nor how Ireland differs from Northern Ireland. 

But to make successful creos you have to want to know those subtleties. 

In this material, we’ll take a detailed look at the British Isles, the peculiarities of the mentality of the local population, the differences between the UK and Ireland, and everything else you need to know. 

British Isles: The overview 

The islands are in the northwest of Europe and they are easy to recognize on a map:



Great Britain consists of England, Wales, Scotland; the UK — of the same parts plus Northern Ireland. The only country in the region that is not part of the UK is Ireland. 

There are 68 million people in Great Britain and less than 5 million in Ireland.

The population of both geos is growing steadily. But in the case of Great Britain, the main reason is immigrants, who come to the country both from Ireland and from all over Europe, Asia, and other parts of the world. The birth rate is low.

Ireland, on the contrary, is losing their population. Usually either to Great Britain or to the United States. However, the numbers are growing due to the high birth rate.

The Irish don’t have much love for the neighboring island, and rightfully so. 

For centuries, the English conquered Ireland and treated the local population horribly, which resulted in mass starvation and the death of millions. 

Some Irish people are not very happy with the fact that part of their island still belongs to the Kingdom (Northern Ireland). So it’s critical to avoid comparing the Irish with the British, and it is better not to mention their neighbors if you absolutely don’t have to. Unless you want to piss off your audience. 

Anyway, the centuries-old grievances do not prevent many Irish from striving to get into prestigious British universities. This, by the way, is one of the triggers for this geo – sending their children to a uni in a neighboring country. But education is expensive and therefore it’s necessary to… Invest!

Since both countries are Tier-1, people have no issues with Internet access. In the UK, 98% of the population has access to the web, and in Ireland, it’s over 91%. 

The speed is fine, so you can use video creos and web pages with heavy design elements. As always, optimization is the key. 

In both geos, there is an even distribution of mobile and desktop traffic.




Citizens in both countries have some of the highest incomes in the world. In Great Britain the average income before tax deduction is $3,000 per month. In Ireland, it’s $2,600. 

Given the considerable taxes and high cost of living, most people only make enough to cover household needs and entertainment. Everyone in the British Isles has money for going to the pub because it is the most popular way for locals to spend their time off work.

The North of the UK is called a ‘poor’ region, so you can try both excluding it from targeting and making bundles specifically for locals. A few decades ago the north of the Kingdom began to close its businesses en masse, which led to a worsening economic situation; this information can be used in your creos.

Clearly, Ireland has no such regions, so you can safely direct traffic to the whole country.

The largest cities in the United Kingdom are:

• London;
• Birmingham;
• Leeds;
• Glasgow;
• Belfast;
• Manchester;
• Edinburgh;
• Liverpool.

The largest cities in Ireland are:

• Dublin;
• Cork;
• Galway;
• Limerick;
• Waterford;
• Drogheda;
• Dundalk.

In both countries population is drawn to a rich life, so using luxury cars and yachts as triggers is a good choice. Success stories work well with people like cab drivers, factory workers, or pub waiters.

Both geos love crypto. People in developed countries are used to various investing tools and crypto is a high-risk but profitable way to invest. 

Traffic sources are similar in both geos: 

• Facebook;
• Google Ads;
• Push messages;
• Native;
• Pop-ups;
• Email.

Anyways, what’s the difference?

The major difference is the size of the population. Ireland is much smaller than the UK, so there is also less traffic. As for the UK, because of immigrants, you can direct traffic to various desks. 

The official language of the United Kingdom is English. There are two official languages in Ireland — English and Irish. English is spoken by over 90% of the population; Irish is only a little over 40%. Use Irish only in promos that have an emphasis on patriotism; in other cases, English is a more logical choice.

The UK uses the pound as its currency, and in Ireland, it’s the Irish pound. The countries also have different call center operating schedules and lead responsiveness to phone calls.

In the United Kingdom, there are several national holidays with an official day off:

• 1st January – New Year’s Day;
• Friday before Easter – Good Friday;
• Monday after Easter – Easter Monday;
• First Monday in May – Early May Bank Holiday;
• Last Monday in May – Spring Bank Holiday;
• 25th December – Christmas Day;
• 26th December – Boxing Day.

There are quite a few holidays in Ireland as well: 

• 1st January – New Year’s Day;
• 17th March – St. Patrick’s Day;
• Monday after Easter – Easter Monday;
• First Monday in May – May Bank Holiday;
• First Monday in June – June Bank Holiday;
• First Monday in August – August Bank Holiday;
• First Monday in October – October Bank Holiday;
• 25th December – Christmas Day;
• 26th December – St. Stephen’s Day.

Make sure you’re familiar with the hours local call centers are operating. Ireland has been part of the European Union since 1973. Calls can be made from 8:00 to 20:00 on weekdays and from 9:00 to 18:00 on Saturdays. No call on Sundays or national holidays.

In Great Britain, the regulation is simpler. On weekdays you can call from 8:00 to 21:00, on Saturdays from 9:00 to 21:00. In addition, there is no strict ban on calls on Sundays and other weekends:

It’s a lot simpler in the UK. On weekdays you can expect them to accept calls from 8:00 to 21:00, and on Saturdays from 9:00 to 21:00. There’s no strict regulation on operating hours for weekends and holidays. 

Most visited websites in the UK:



Most visited websites in Ireland:



Additional details

Popular UK banks:

• HSBC;
• Lloyds; 
• Royal Bank of Scotland (RBS);
• Barclays;
• NatWest;
• Santander;
• Nationwide.

Popular banks in Ireland:

• Hewlett Packard International Bank plc (HPIB);
• Intesa Sanpaolo Bank Ireland plc;
• J.P. Morgan Bank (Ireland) plc (JPMBI);
• KBC Bank Ireland.

Popular TV channels in the UK:

• BBC One;
• BBC Two;
• ITV;
• Channel 4;
• Channel 5.

Popular TV Channels in Ireland:

• Dáil Éireann;
• RTÉ News;
• TG4;
• UTV. 

The largest Internet media in the UK:

As for Ireland:



Popular TV shows in the UK:

• The One That Got Away;
• Love Island;
• Top Gear;
• 90 Day Fiancé UK;
• Escape To The Chateau.

Popular TV shows in Ireland:

• Gogglebox Ireland;
• Fade Street;
• Object Mayhem;
• Dragons’ Den;
• First Dates Ireland.

The United Kingdom and Ireland are similar in many ways. In both countries, people make good money, are interested in crypto, know the importance of investing, and are drawn to the life of the rich. 

But there are important differences to consider when making promos: national holidays and their dates, mentalities, triggers, favorite banks, etc.

Use the information provided in this article to choose the most profitable tools and turn as many British and Irish fellas as possible into your leads.