Top 4 Gambling Landing Pages – Which One to Choose and Is There a Difference? Part 1
The combination of a creative app/PWA landing page can work wonders for driving traffic to gambling sites by guiding users to sign-up forms. With such bundles, you should consider the overall style of your landing page, its functionality, and its localization.
In this article, we’ll talk about the main types of landing pages for gambling, their pros and cons, and find out which approach is most likely to lead to the desired user action – in our case, that would be user registration.
Most popular (and effective!) landing pages for casinos
Online casinos have been doing all sorts of tricks to lure high rollers into their nets, working their charm on those dopamine receptors, almost like a first-year student strumming a guitar in a dorm room full of girls.
Over time, six approaches were proved to be the most effective, encouraging players to try their luck.
Let’s go through them one by one.
A classic type of landing page for online casinos is a page designed to look like a casino lobby, showcasing previews of various slot machines. All this charm is supposed to trigger an irresistible desire to sign up, make a deposit, and spin those reels.
Typically, a registration form is placed on the side, or it opens up by clicking on any of the slots shown.
Such landing pages not only display a lobby with slots but already have a specific slot machine open, which the user needs to spin to get their starting bonus. This approach is much more effective than the one mentioned above.
They serve several purposes: encourage potential customers to play, allow the target audience to ‘test’ the gameplay without any initial investment, and, of course, ask them to register to claim their well-earned bonus. Sure, such landing pages are geared towards ensuring the customer ‘wins.’ There should be no losses or empty bonuses if you want your landing to do the job.
Wheel of Fortune
Another popular type of landing page is offered by online casinos. Many slot games use a wheel of fortune as part of their gameplay, and the target audience mostly consists of not just ‘amateurs’ looking to test their luck but ‘professionals’ who never miss a chance to ‘spin the wheel.’
On the wheel, you will find a few fields with messages like ‘Try Again’ or ‘Better Luck Next Time’—this adds authenticity and increases trust. Of course, if a user wins a welcome bonus, to claim it, they need to complete the signup process.
A common type of landing page that invites users to play a survival game. The user controls a rocket/plane/car that crashes at a random moment.
If the vehicle survives, users get points that can be exchanged for bonuses. The player decides when to end the flight/race (emphasize this!), and to lock in their profits.
In case the user is too greedy and leads their vehicle to a crash, they get nothing. These are pure dopamine roller coasters that attract players of all kinds.
Despite the risk of losing a bonus, you should ultimately offer it to the player; or your conversion rate will be significantly lower. That’s why, even after a crash, they usually receive a minimal bonus or are actively encouraged to try again.
The customer always wins on the landing page, that’s how you motivate them to complete registration and get a deposit/no-deposit bonus.
Better to choose interactive landing pages with gamification elements. They boost the conversion rate (%Reg) and bring in more engaged and motivated users. However, there are types of landing pages that do not involve gaming interaction with potential customers.
We will explore these types of pages in the next article.