“I switched from gambling to crypto and had to learn how to use spy tools again”. Personal experience
Hey people. A couple of words about me: I’d been driving traffic to gambling for a couple of years now, but recently I decided to try my hand at crypto traffic. First, to sharpen my skills, and second, because I heard the stories of my friends tickling with crypto traffic and was inspired to try a new direction.
It would seem that arbitrage traffic is everywhere. So what can possibly confuse a seasoned buyer when moving to another but related domain? Turns out, plenty of moments can.
The most difficult part is that I had to unlearn how to use spying tools — then learn it again but in different ways.
In this article, I’m going to share my path and experience, which I hope will be useful for crypto migrants just like me. Today, I’m focusing on Facebook, and next time I’ll tell you how I managed to find creatives for other sources.
5 Stages of Grief, Stage #1. The first disappointment
How do we search for creatives in gambling? You take the bundle handled to you by a partner network, specify the GEO, and… And that’s it. Or, as an option, you can also try limiting the number of countries to a single one to get only targeted creatives.
Crypto doesn’t work this way. That was the moment I realized finding creatives is an art, skills, science, and not an option given to anyone who asks.
Crypto doesn’t offer such an option. And that was the moment I realized that finding crypto creatives is a skill, a talent not given to unworthy speculators.
Stage #2. Figuring It Out
Here’s what I did first. I kept the GEO (UK), limited the number of countries, and went to enter the keywords. I figured out it’s better to select “Search all text” to get more options:
At first, I went through the most obvious words: crypto, bitcoin, investment, earn. As a result, I saw everything with the sole exception of the arbitrage links I needed. Like ads for exchanges, NFT collections, webinars, whatever:
Okay, they weren’t exactly the funnels I’d been looking for. The closest thing to what I needed was traffic directing to a pre-landing page with a warm-up on free investment education:
I could catch the right creative work or a pre-landing page from time to time, but there were single options, and I had to dig through a bunch of general pages with non-targeted videos and pictures.
Stage #3. Play the Smartie
In my situation, playing smart was to write to a friend asking for help. Here are the two main points:
- Type a non-obvious word into the search. Arbitrators rarely use obvious phrases (earn, crypto, investment, etc) because otherwise, they’ll get the account banned faster. But a loophole — that’s what we love!
- Narrow down the output by domain names. Arbitrators purchase bundles of cheap domains, which end in .xyz, .site, .online, .fun, and so on. Few people will put a pre-landing page on the expensive .com domain. Some teams do so to increase trust, but it is rather an exception.
Let’s put the tips into practice:
And here I am getting the desired output, but with targeted funnels!
Stage #4. Practice Makes Perfect
The next step is to go through all the ads to get your eye on them. As a result, there are a lot of ideas for keyword queries.
Here, for example, is an output for the word millionaire:
See any familiar brands? Do words Tesla or Shell say anything to you? And what if you type in the name of one of these brands? For example, Shell:
Following the same logic, create new keywords. Read the ads and look for phrases. Not all queries will result in target output. But this is a simple process: step-by-step you can discover someone else’s bundles and consider them for your purposes. Here’s what I found using the word “fortune.”
Interestingly enough, the main helper was the domain zone restriction. Even by typing in the word “invest”, I can find the target creatives. Yes, there are many links to courses, webinars, or NFT collections, but it’s much easier to find the right ads:
Step #5. The Conclusion
Switching to another domain, it turns out, was more difficult than I had imagined. Even such a small thing as drawing inspiration from other people’s creatives is a completely different process now. I was lucky to get some advice from my friend because there are no guides on the web. Anyway, I never found them.
I hope this article will help people to get used to spying tools, to better understand the market, and create their own profitable funnels.